About

The HUGGER brand started in the small town of Liverpool, England in 2008 and has gradually made its way across the world, displaying our determination and commitment.

Our distinctive colorful prints are specially designed for children, with a focus on lightness, practicality, and safety. We use high-standard accessories to ensure that children can also have their own stylish and durable backpacks. We firmly believe that every child deserves to have a small world that they can carry with them.

In 2021, due to the retirement of the founder, we passed the baton of the brand to our original agent in Taiwan. From then on, the Taiwanese team took over, and with a spirit full of passion and responsibility, we continue to magnify the HUGGER brand and deepen its presence in the field of children's outdoor bags and supplies.

Accompany children and discover endless joy.

Accompanying Children, Discovering Endless JoyHUGGER - The Global Revolution of Children's Backpacks from Liverpool, EnglandIn 2008, in a quiet town in Liverpool, England, a simple idea nurtured the birth of HUGGER. This brand tackled a common issue uniquely: how to provide children with backpacks that are both stylish and practical. The inception of HUGGER was not just a business venture but a deep insight into the evolving needs of child development. It represents an affirmation of the limitless possibilities in every child and support for their dreams.

A Vision - Designed for Children's Comfort and Safety

The founders of HUGGER are well aware of the love and care parents have for their children. They are not just creating a product, but investing in the future of children. They started creating a series of backpacks that are lightweight yet reliable, specially designed for children's safety and comfort. These backpacks are more than just carriers for items; they are faithful companions on the journey of growth, symbolizing profound care and love for children.

Design Philosophy - Lightweight, Durable, Safe

HUGGER backpacks are renowned for their lightweight, durable, and safe characteristics. Made with high-density nylon, they ensure that the backpacks are both sturdy and lightweight. Every detail of these backpacks, from zippers to buckles, undergoes strict quality control to ensure safety and comfort during use.

Innovation and Diversity - Meeting the Needs of Different Ages

With continuous growth and development, HUGGER actively innovates, launching a variety of products catering to the needs of children from toddlers to school-aged. From toddler backpacks to kids' backpacks, to versatile mountaineering backpacks, HUGGER is committed to providing the most suitable choices for every step of a child's growth, ensuring they feel safe and comfortable in every adventure.

The Contribution of the Taiwan Team - Local Innovation with a Global Vision

The Taiwan team has played an indispensable role in the development of HUGGER. Integrating Taiwan's rich culture into the design and bringing a global perspective to product innovation, this professional team ensures that every backpack becomes solid support in a child's path of growth, allowing every child to confidently explore the world with HUGGER by their side.

A Dream - Creating Beautiful Memories for Children

At HUGGER, our vision goes beyond creating practical products. We are dedicated to creating unforgettable beautiful memories for children. We believe that a good backpack is not just a carrier of items but a witness to countless adventures. From daily school life to outdoor explorations, every time a child wears a HUGGER backpack, it marks the beginning of a new story, a pursuit of dreams.