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Brand Origin

The HUGGER brand began in the quaint town of Liverpool, England in 2008, stepping out gradually towards the world, showcasing our perseverance and commitment. Our colourful prints are the unique feature of the brand, specially designed for children based on the principles of being lightweight, practical, and safe, and using high-standard accessories to let children also have a backpack that is both qualitative and durable. We have always believed that every child deserves to have a little world they can carry around with them.
In 2021, due to the retirement of the founder, we passed the baton of the brand to the original agent in Taiwan. From then on, taken over by the Taiwanese team, we continue to amplify and deepen the HUGGER brand in the field of children's outdoor bags and accessories with a spirit filled with enthusiasm and responsibility.
Accompanying Children, Discovering Endless Joy
We aspire for the children to symbolise confidence, safety and joy while exploring the world during their growing process. If summarised in three words, HUGGER's direct thoughts are Safety, Happiness, Confidence.

HUGGER's Customer Profile

Stepping into the world of HUGGER, you will find that our clientele is those little explorers filled with curiosity and adventurous spirit, and their supportive parents. We understand deeply that every parent wants to provide the best for their children, including the small backpacks, children's backpacks or anti-lost backpacks they carry as they begin to explore the world. Therefore, HUGGER is committed to creating backpacks that meet the physical and psychological needs of children, making them feel unparalleled comfort and care at every stage of growth. No overly large or extra designs, keeping the simplicity and beauty of childhood intact!

HUGGER Backpack's Design Philosophy

The design philosophy of HUGGER backpacks stems from the infinite belief in children's potential and concern for their healthy growth.
Each backpack is meticulously designed to meet children's comfort, safety, and practicality. We especially consider the different needs of children at different ages, for instance, younger children may need lighter, easy-to-open backpacks, while slightly older children may need more storage space and unique designs to express their personalities. In terms of materials, we insist on using environmentally friendly, non-toxic and durable materials to ensure that children enjoy the safest and most comfortable experience when using HUGGER backpacks. And we've developed a variety of different product lines of children's outdoor accessories, such as children's baseball caps, children's water bottles and so on...
Quality is our never-compromising commitment, and the manufacturing process goes through strict quality control to ensure that HUGGER backpacks can accompany children through their beautiful growing time.

HUGGER Brand's Vision

Simultaneously, our designs also focus on creativity and fun, allowing children to feel happy and confident in daily use. Through the HUGGER brand, our vision is to accompany every child through their beautiful and challenging growth stage. We look forward to every child having a HUGGER backpack of their own, letting them feel our care and support while exploring the world. Our vision is to create a happy, safe, and loving world for children, allowing them to confidently embark on each little adventure. When we talk about the HUGGER brand, we are discussing a cross-generational concept, a unique thinking designed for children. Children are becoming fewer and more precious in our hearts. HUGGER is not just a backpack brand; it is a tangible expression of our care and hope for the future generations.

Accompanying Children, Discovering Endless JoyHUGGER - The Global Revolution of Children's Backpacks from Liverpool, EnglandIn 2008, a simple idea in Liverpool, England, gave birth to a brand: HUGGER. This brand addressed a common issue in a unique way: how to provide children with backpacks that are both stylish and practical. The establishment of HUGGER was not just a business venture, but a profound understanding of the needs of children's growth.

A Vision - Designed for Children's Comfort and Safety

The founders of HUGGER deeply understand the love and care parents have for their children. Therefore, they began creating a series of lightweight and reliable backpacks, specifically designed for the safety and comfort of children. Each backpack is a heartfelt embrace, expressing deep care and affection for the children.

Design Philosophy - Lightweight, Durable, Safe

HUGGER's backpacks are known for their unique lightweight, durable, and safe features. Made with high-density nylon, these backpacks are not only sturdy and durable but also light and portable. Each backpack undergoes strict quality control to ensure safety during use.

Innovation and Diversity - Catering to Different Age Groups

As the brand has grown, HUGGER continues to innovate, offering a variety of products that cater to the needs of children from toddlers to school-aged. From toddler backpacks to kids' backpacks, and then to multifunctional mountaineering backpacks, HUGGER is committed to providing high-quality, functional, and stylish options.

The Contribution of the Taiwan Team - Local Innovation with a Global Vision

The Taiwan team plays an important role in the development of HUGGER. Combining local culture with a global perspective, the Taiwan team not only participates in design innovation but also ensures that products meet the highest standards of safety and practicality. The professional team in Taiwan focuses on details, ensuring that every backpack becomes a reliable companion on a child's path of growth.

A Dream - Creating Beautiful Memories for Children

At HUGGER, our vision is not only to create practical products but also to create beautiful memories for children. We believe that a good backpack can accompany children through countless adventures, from daily school life to outdoor explorations. Every time a child wears a HUGGER backpack, it marks the beginning of a new story.